CAP Worldwide (CAP), the award-winning global provider of sustainable corporate accommodation programmes and solutions, is delighted to announce the continued expansion of the senior leadership team, with the appointment of Lorna Keen to the position of Global Sales Operations Director.
After celebrating their 5th anniversary in 2024, CAP continues to drive and deliver unprecedented levels of service excellence and programme management into 2025 and beyond, ensuring the consistent elevation of the client, booker and traveller experience.
Reporting into CAP CEO Jo Layton and COO Andrew Hopgood, Lorna joins the influential, respected and highly experienced senior matrix leaders Liz Warnes, Clare Ace, Kate Scott, Francine Migliorati, Dan Woodburn, Jess Sharpe and Simon Beauchamp globally, and supporting Laura Rurode (Director Americas) & JP Lin (Director APAC).
Jo Layton says ‘Lorna brings with her a wealth of industry experience, knowledge and vision. Her proven track record in sales and service delivery for both BridgeStreet Worldwide and more recently, Homelike, adds additional bandwidth to our already highly experienced team’.
Layton continues ‘‘Having worked successfully alongside Lorna to develop and drive the original global agent model for nearly 10 years in BridgeStreet, I cannot think of anyone more aligned with our company culture, growth and values than Lorna to join us at this pivotal and exciting time. My respect for her as a professional in our industry for more than 25 years is second to none. Lorna is the final recruit to the CAP Family in 2024 and to the global matrix leadership team, planned as part of our CAP3.0 strategy – which is now firmly in place’.
Andrew Hopgood, COO says “Lorna’s knowledge of the various models in our industry, including her experience of platforms, hybrids, agents and operators, ensures that we can continue to develop our online and offline customer journey through our celebrated digital eco-system, CAPTURE and CAPStore, always supported by the most passionate and driven service delivery team in the sector’.
Hopgood adds “Lorna has already demonstrated her ability to navigate and work successfully with complex programmes and systems to provide innovative account management and solutions – we are delighted she has joined our team to continue our drive to always provide best in class service’.
Lorna adds “I have always been truly passionate about delivering value and insights to my long-standing clients and I am highly committed to driving service excellence in our industry. Joining the CAPCrew at this pivotal time, and as part of the global matrix is an exciting opportunity for me to showcase my skillset and ensure we always have safe and happy travellers’.
She continues ‘Having worked successfully alongside Jo developing sales, and with so many of this highly proficient and professional team in previous positions, I feel that this is the most natural and exciting next step in my career - I already feel a huge part of the CAP Family’.
Layton finishes ‘Welcome home Lorna, we are so excited to have you onboard as a key member of the CAPCrew, we have so much opportunity ahead - 2025 is already looking fabulous with you here!’
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